It really never ends, does it? You’ve got a website, but now you’ve got to do something with it. It’s not enough to “set it and forget it” when it comes to your business’s online presence.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.
Who do you want to dine in your restaurant or shop at your hardware store? Who would become wrapped up in your new app? Taking time to imagine these people – who they are, what they worry about, what they desire – is how you create a successful marketing campaign. It also ensures you’ve targeted the best audience for your brand. Let’s look at two separate avatars to show you what I mean.
Dedicating a portion of your budget each year to professional photography can increase the perception of value of YOUR product immensely. Photoshoots are probably less expensive than you think, and their value in digital assets (website, social networking, slideshow videos) can last the lifetime of your company.
You spend so much time creating your posts and organizing your Facebook page so that the important information is right there, and yet people are STILL asking you questions that should have been addressed …. How frustrating! Did you Know That not everyone who likes your page sees every post?
Emery Designs, LLC had been Helping Businesses with Online Solutions Since 2003! In that time we have learned a thing or two!
Your Logo. You developed it because you needed a sign for your business and something to put on your business card and letterhead. Why on Earth do you need to put it on EVERYTHING?
The simple fact is that people are visiting your website. Yes people are Actually looking for information, and need your help! So if we have old or incorrect content up there visitors get frustrated – and they leave!!
